- Location: Lagos
- Job Type: Full-time
About Alerzo Limited
ALERZO limited is a B2B logistic company with the aim of reinventing and revolutionizing the way goods move from manufacturer to retailers in Emerging markets.
Description
- We are looking for a witty and strategic social media executive to manage our company’s online presence.
- You will also be responsible for creating and managing social media content for all social media pages, driving and monitoring user engagement and analyzing feedback.
Responsibilities of the Social Media Manager at Alerzo
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Develop social media marketing campaigns to drive online brand awareness and customer engagement.
- Generate, edit, publish and share content (text, images, videos) that builds meaningful connections and encourages community members to take action.
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content.
- Create editorial calendars and syndication schedules.
- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, and YouTube, adapting content to suit different channels.
- Launch optimized online adverts through Google Ad words, Facebook to increase company and brand awareness
- Analyze the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and make recommendations for improvements (Social Media Reports)
- Monitors and develops reports on competitor activity within social media spaces.
Requirements for the Social Media Manager at Alerzo
- Degree in marketing, communication studies, journalism, creative writing, or similar.
- Experience as a social media executive at a similar company.
- Expert knowledge of all leading social media sites, including their algorithms and social analytics tools knowledge.
- Firm grasp of CRM and social media scheduling software.
- In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
- Ability to create authoritative and persuasive texts.
- Flexible and engaging writing style.
- Knowledge of pertinent engagement metrics.
- Must have an NYSC exemption/discharge certificate.
