Job Summary
As the Product Marketing & Communications Lead, you own how we tell our product stories both internally and externally, while ensuring every touchpoint reinforces our brand’s voice, clarity, and purpose. You will be responsible for driving product awareness, user education, and brand consistency through thoughtful messaging, positioning, and campaigns. Sitting at the intersection of product marketing and strategic communications, you’ll work closely with different teams to connect what we build to our stakeholders.
Job Details
Product Marketing Strategy & Execution
- Lead product marketing efforts from positioning to launch and beyond.
- Own messaging frameworks for new products, features, and updates—tailored to each audience segment.
- Collaborate with the product team to translate complex features into clear, compelling value propositions.
- Develop go-to-market strategies for new product launches and work closely with the digital marketing team on execution.
- Conduct market research and competitive analysis to inform messaging, differentiation, and user engagement.
Brand Messaging & Communication Consistency
- Serve as the gatekeeper of Piggytech’s tone, voice, and messaging across all channels (email, social, product, and internal).
- Align internal and external messaging to ensure clarity, consistency, and brand alignment across all departments.
- Collaborate with teams to ensure product narratives are consistent with brand values and user needs.
Email Marketing & Lifecycle Campaigns
- Lead email strategy across onboarding, newsletters, reactivation, and feature updates.
- Work with the product and digital marketing teams to ensure CustomerIO and other email touchpoints reflect the right messaging and timing.
- Leverage user data to personalize communications and improve retention.
Cross-Functional Alignment
- Act as a strategic liaison between product, design, compliance, legal, and customer success to ensure that communications are accurate, timely, and compliant.
- Collaborate with the content and digital marketing teams to ensure campaign messaging is reinforced across online channels.
Performance Measurement & Insights
- Track communication performance across campaigns: email engagement, social sentiment, campaign effectiveness, and user feedback.
- Use insights to optimize messaging strategies and improve future initiatives.
- Monitor trends and audience behavior to refine product positioning and tone across different formats.
Requirements
- Proven experience in product marketing and communications, preferably in fintech, banking industry, or PR agency.
- Experience in customer support and managing a team of marketers is an added advantage.
- Strong analytical skills with the ability to interpret data and market trends.
- Excellent communication and presentation skills, a good eye for design, and the ability to articulate complex concepts clearly and compellingly.
- Ability to work cross-functionally and influence stakeholders at all levels of the organization.
- Result-oriented mindset with a track record of driving measurable business impact.
- Familiarity with marketing automation tools, CRM systems, and analytics platforms.
