Job Title: Content/Media Strategist
Job Type: Hybrid
We are seeking a creative and strategic Content/Media Strategist to develop, implement, and optimize digital marketing strategies for our diverse client portfolio. The ideal candidate will have a strong background in content creation, media planning, and performance analysis. You’ll work closely with our creative, design, and marketing teams to ensure campaigns are executed effectively, helping our clients meet their business objectives.
Key Responsibilities:
Content Strategy Development:
- Design and execute comprehensive content strategies that align with client objectives, ensuring consistent messaging and tone across various digital channels (social media, blogs, websites, email, etc.).
Media Planning and Buying:
- Plan and manage digital media buys across various platforms (Facebook, Instagram, Google Ads, LinkedIn, etc.), optimizing for both performance and budget.
Campaign Execution & Optimization:
- Oversee the development, implementation, and optimization of multi-channel campaigns, ensuring they meet performance targets (KPIs) and are delivered on time.
Analytics & Reporting:
- Monitor campaign performance using tools like Google Analytics, Facebook Insights, etc., providing detailed reports and insights on metrics such as engagement, conversions, ROI, etc.
Client Collaboration:
- Communicate and collaborate with clients regularly, ensuring that all content and media strategies align with their brand vision and business goals.
Content Creation Oversight:
- Work closely with the content and creative teams to create compelling, high-quality content (blog posts, videos, social media posts, etc.) that resonates with target audiences.
Trend Monitoring:
- Stay up to date with the latest digital marketing and content trends, using this knowledge to provide strategic recommendations to clients and ensure the agency remains competitive.
Budget Management:
- Manage client budgets for paid media campaigns, ensuring resources are allocated effectively to achieve optimal results.
Qualifications:
- 3-4 years of experience in content strategy, media planning, or digital marketing, ideally within a marketing or advertising agency environment.
- Solid experience in managing paid media campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
- Strong understanding of content marketing principles, SEO, and performance metrics.
- Experience with analytics and reporting tools like Google Analytics, Facebook Ads Manager, and other similar platforms.
- Excellent communication and collaboration skills, with the ability to work well with clients and internal teams.
- Creative thinker with the ability to generate new ideas and concepts for campaigns.
- Strong organizational and project management skills with the ability to prioritize tasks and meet deadlines.
- Familiarity with tools like HubSpot, Hootsuite, SEMrush, or other media planning/analytics platforms is a plus.
- Bachelor’s degree in Marketing, Communications, or a related field (preferred but not required).
